The gaming industry has grown significantly in the past few years. Games are now more accessible than ever. The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.Female gamers are more prevalent than ever. Although they’re still outnumbered compared to male players, they’re quickly closing that gap at 48% of the gaming population.In 2020, women accounted for nearly 41% of all gamers in the United States. And in Asia, which accounts for 48% of the world’s total gaming revenue, women now make up 40-45% of the Asian gaming population. Female gamers are an extremely popular subgroup on YouTube.Top female e-sport players have earned upwards of $ 20m (£ 16m) through a combination of sponsorship, prize money and endorsements.Despite the growing female gaming population, almost all research on gaming addiction is focused on male gamers. Whilst gaming is now undeniably a part of the cultural mainstream, a lot of the games enterprise still doesn’t act like it, the truth is that women in video games – as characters, and as creators – are still barely visible.One of the major opportunities in the coming years is the female gaming industry .
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