The term ‘digital transformation’ has become so overused that it is descending into cliché territory. When new technologies emerge, these usually create a digital doppelgänger of existing analogue products or services. The real innovation comes later. Transformation lies in how hitherto unknown or unobserved information is put to use for the benefit of both the provider and the end-user. It is in the balance of those benefits that the secret to lasting success can be found. Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. To be truly innovative, we need to think bigger and better about digital transformation.
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