Businesses today are using Conversational AI or chatbots to automate a huge part of their customer communication process including customer support and marketing. Powered by Artificial Intelligence and Machine Learning, chatbots are changing the digital marketing game and will soon be a go-to for just about every industry across the globe.In India, Conversational AI has already been fully integrated to tackle large varied queries from different customers in areas such as Banking & Finance, Travel & Hospitality, Food & Nutrition, Health & Fitness to name a few. PriceWaterhouseCooper has integrated Conversational AI to automate employee support and manage HR requests. Support for multiple Indian regional languages and explorations to democratise Conversational AI to improve adoption and technical extension are underway. The government of India has also launched a tender to setup a public-private partnership to enable Conversational AI in its signature UMANG app.Across the globe as well chatbots have proliferated inside instant messaging apps such as Slack, Skype, Cisco Spark, and Facebook Messenger platforms, with which users interact daily. This enables businesses to leverage the digital spaces that are already thriving. While social networks still connect users with brands, messaging platforms via personalized offers, photos, videos, GIFs, memes, links, and documents create one-on-one interaction between brands and users.AI chatbot solutions have the transformative power to provide end-to-end services ensuring continual alignment with the business objectives of different industry sectors. Whether it is retail, customer service, or hospitality, AI-powered chatbots are building an omnichannel ecosystem.
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