Hypercasual is one of the most talked-about genres in mobile gaming. It took off at an unprecedented rate with Flappy Bird going viral in 2014, and it has remained a leading category in terms of downloads ever since.
In 2019, hyper casual games showed who was the boss. According to Sensor Tower, 77.6% of the 2.1 billion installs of the 20 most downloaded games released in 2019 turned out to be hyper casual games.
During the 2020 pandemic, hyper casual games continued their triumphant march: the number of installations worldwide more than doubled (103%), and the number of sessions also increased approximately. Compared to December 2019, when there were already more than 1 billion sessions, the number of sessions in hyper casual games in March 2020 increased by another 72%.
Hypercasual genre has been on a tear. And despite it continuing to prove us wrong with its impressive year-over-year growth, we can’t promise the genre won’t be facing some trouble in 2021.
Now opinions are divided. Some believe that in the current year 2021, they will continue to storm the heights of the App Store and Google Play, while others are inclined to think that the market is already oversaturated and their popularity will soon fizzle out.
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